Run this live with your team

Everyone answers on their phone, you control each question, live scores and a podium. £5 includes five rounds; add up to five more for £1 each.

WorkplaceHeroBrands and slogans quiz cover illustration

Brands and slogans quiz

Twelve questions on the brands we all know. Marketing team, no conferring with the brand guidelines.

Free to use with your own team, courtesy of WorkplaceHero - workplacehero.co.uk

Question sheet

  1. 1. Which brand used the slogan "Just do it"?
    • A. Adidas
    • B. Nike
    • C. Reebok
    • D. Puma
  2. 2. "Because you're worth it" is the slogan of which company?
    • A. L'Oréal
    • B. Nivea
    • C. Dove
    • D. Garnier
  3. 3. Which company's logo is an apple with a bite taken out of it?
    • A. Samsung
    • B. Microsoft
    • C. Apple
    • D. Google
  4. 4. Which drink brand promised it "gives you wings"?
    • A. Monster
    • B. Lucozade
    • C. Red Bull
    • D. Relentless
  5. 5. What colour is the Starbucks mermaid logo?
    • A. Blue
    • B. Green
    • C. Red
    • D. Black
  6. 6. Which car maker's logo features four interlocking rings?
    • A. Audi
    • B. BMW
    • C. Volkswagen
    • D. Mercedes-Benz
  7. 7. "Every little helps" belongs to which UK retailer?
    • A. Asda
    • B. Sainsbury's
    • C. Tesco
    • D. Morrisons
  8. 8. In which country was IKEA founded?
    • A. Denmark
    • B. Norway
    • C. Finland
    • D. Sweden
  9. 9. Which company was originally called "BackRub"?
    • A. Yahoo
    • B. Google
    • C. Amazon
    • D. eBay
  10. 10. "Have a break, have a..." what?
    • A. Twix
    • B. KitKat
    • C. Mars
    • D. Penguin
  11. 11. Amazon started out selling what?
    • A. Music
    • B. Books
    • C. Electronics
    • D. Clothes
  12. 12. Which brand's slogan was "The ultimate driving machine"?
    • A. BMW
    • B. Porsche
    • C. Jaguar
    • D. Audi
WorkplaceHero

Team answer sheet

Brands and slogans quiz

Team name
Date

Write the letter or your answer beside each question.

  1. 1.
  2. 2.
  3. 3.
  4. 4.
  5. 5.
  6. 6.
  7. 7.
  8. 8.
  9. 9.
  10. 10.
  11. 11.
  12. 12.
Total score  / 12

Your learning deserves a Passport.

Keep your CPD hours, reflections and evidence together with WorkplaceHero's free CPD log.

Start your free Passport

workplacehero.co.uk/cpd-logging-tool

WorkplaceHero

Answer key (for the quizmaster)

  1. 1. B - Nike
    The slogan was created for a Nike campaign in the late 1980s.
  2. 2. A - L'Oréal
    The slogan was first used in an L'Oréal hair-colour advert.
  3. 3. C - Apple
    The bite helps the apple shape read clearly at small sizes.
  4. 4. C - Red Bull
    Red Bull's name and slogan both draw on the idea of energy.
  5. 5. B - Green
    The Starbucks logo has featured a two-tailed mermaid since the brand began.
  6. 6. A - Audi
    The four rings represent the companies that joined to form Auto Union.
  7. 7. C - Tesco
    Tesco has used the phrase in its advertising since the 1990s.
  8. 8. D - Sweden
    The name IKEA combines its founder's initials with the names of places linked to their childhood.
  9. 9. B - Google
    The early search engine name referred to analysing links back to a webpage.
  10. 10. B - KitKat
    KitKat's familiar advertising line has been used for decades.
  11. 11. B - Books
    Its original online bookstore offered a much wider catalogue than most physical shops could stock.
  12. 12. A - BMW
    The slogan became especially well known through BMW's advertising in the United States.