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General knowledge · 12 questions
Brands and slogans quiz
Twelve questions on the brands we all know. Marketing team, no conferring with the brand guidelines.
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Question 1 of 12
Which brand used the slogan "Just do it"?
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- 1. Which brand used the slogan "Just do it"?
- A. Adidas
- B. Nike (answer)
- C. Reebok
- D. Puma
The slogan was created for a Nike campaign in the late 1980s. - 2. "Because you're worth it" is the slogan of which company?
- A. L'Oréal (answer)
- B. Nivea
- C. Dove
- D. Garnier
The slogan was first used in an L'Oréal hair-colour advert. - 3. Which company's logo is an apple with a bite taken out of it?
- A. Samsung
- B. Microsoft
- C. Apple (answer)
- D. Google
The bite helps the apple shape read clearly at small sizes. - 4. Which drink brand promised it "gives you wings"?
- A. Monster
- B. Lucozade
- C. Red Bull (answer)
- D. Relentless
Red Bull's name and slogan both draw on the idea of energy. - 5. What colour is the Starbucks mermaid logo?
- A. Blue
- B. Green (answer)
- C. Red
- D. Black
The Starbucks logo has featured a two-tailed mermaid since the brand began. - 6. Which car maker's logo features four interlocking rings?
- A. Audi (answer)
- B. BMW
- C. Volkswagen
- D. Mercedes-Benz
The four rings represent the companies that joined to form Auto Union. - 7. "Every little helps" belongs to which UK retailer?
- A. Asda
- B. Sainsbury's
- C. Tesco (answer)
- D. Morrisons
Tesco has used the phrase in its advertising since the 1990s. - 8. In which country was IKEA founded?
- A. Denmark
- B. Norway
- C. Finland
- D. Sweden (answer)
The name IKEA combines its founder's initials with the names of places linked to their childhood. - 9. Which company was originally called "BackRub"?
- A. Yahoo
- B. Google (answer)
- C. Amazon
- D. eBay
The early search engine name referred to analysing links back to a webpage. - 10. "Have a break, have a..." what?
- A. Twix
- B. KitKat (answer)
- C. Mars
- D. Penguin
KitKat's familiar advertising line has been used for decades. - 11. Amazon started out selling what?
- A. Music
- B. Books (answer)
- C. Electronics
- D. Clothes
Its original online bookstore offered a much wider catalogue than most physical shops could stock. - 12. Which brand's slogan was "The ultimate driving machine"?
- A. BMW (answer)
- B. Porsche
- C. Jaguar
- D. Audi
The slogan became especially well known through BMW's advertising in the United States.
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