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Marketing & Comms

What is marketing & comms?

Sometimes referred to as "marcomms", marketing & comms is the name given to the execution of strategic activity that aims to communicate with or to an audience segment. For example, social media activity that targets existing customers.

Some of our favourite marketing tools...

ActiveCampaign

HubSpot

MailChimp

Miro

Moz

SERanking

ActiveCampaign
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Explore other business tools here

Let's dive a little deeper...

Strategy

Why you need a marketing strategy

A beginners guide to marketing strategy

Don't Guess, Know Your Market: The Power of Research

Secrets of Outsmarting Your Competition through a Comprehensive Review

The Ultimate Guide to Building Customised Marketing Strategies with Psychographic Personas

The Ultimate Guide to Running a Marketing Workshop

Navigating the marketing agency relationship

Weighing Your Options: Recruitment versus Partnering with a Marketing Agency

Signs You Need to Part Ways with Your Marketing Agency

What not to do when breaking up with your marketing agency

Design

Why UX Design Should Be a Key Part of Your Marketing Toolkit

Streamlining Your Marketing Processes with a Clear Design Brief
SEO

Digital marketing made easy: SEO for beginners

From Keywords to Rankings: How to Improve Your SEO

SEO Boost: 11 Ways to Improve Your Keyword Ranking

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Looking for something more?

Marketing insights & templates

Business tools

Break into marketing (recruitment tips)

Got something to say?

Do you work in marketing & comms, and would you like to contribute your own thoughts? We'd love to hear from you.