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John Doerr: why the secret to success is setting the right goals (video and summary)

An 11-minute TED talk from investor John Doerr on OKRs - objectives and key results - and the conversations that make goals work. Watch it, read the key points and log it as CPD.

3 min read
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  1. 1Why it is worth 11 minutes
  2. 2The key points
  3. 3Where to go next
  4. 4Turn it into CPD
Video explainer 11 min watch - counts as 0.5 hrs CPD with reflection

Why the secret to success is setting the right goals

John Doerr - TED

Investor John Doerr explains OKRs (objectives and key results) and the conversations, feedback and recognition that make goals work.

Key takeaways

  • Objectives say what you want to achieve; key results say how you will know.
  • Goals work best when they are visible and connected to purpose.
  • Regular conversations and feedback matter as much as the goals themselves.

Reflect on it

  • Could I write one of my current goals as an objective with measurable key results?
  • Does my team know why its goals matter?

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Sign in to save what you've read - we'll create a free CPD log for you.

John Doerr learned OKRs at Intel and introduced them to Google in its early days. Here he explains how they work and why the right goals matter more than hard work alone.

Why it is worth 11 minutes

OKRs come up in many appraisal and planning conversations. This talk gives you the original thinking in one sitting.

The key points

  • Objectives are what you want to achieve - significant, concrete and inspiring.
  • Key results are how you will know you got there - measurable and time-bound.
  • Goals should be shared openly so people can see how their work connects.
  • CFRs - conversations, feedback and recognition - keep goals alive between reviews.

Where to go next

Compare OKRs with how to write SMART objectives and read harnessing the power of planning and goal setting.

Turn it into CPD

Watch the talk, then answer the reflection questions under the video and log it to your free Passport.

Add this to your CPD log

Sign in to save what you've read - we'll create a free CPD log for you.