Commercial and sales capability 180
Coach the real choices people make with customers, from discovery and qualification to value, trust and follow-through.
- Questions
- 12
- Reviewer time
- About 5 mins
- Typical cadence
- Before and after sales or commercial development, or annually
What this assessment is for
Revenue numbers tell you what happened, not which behaviour to coach. This 180 turns observed customer work into a focused capability conversation.
A self, manager and colleague view of discovery, customer value, judgement and disciplined follow-through.
Who does what
One person in a customer, sales or commercial role.
They rate themselves, then their manager and colleagues who observe customer work add their view.
Before and after commercial development or as an annual capability check.
Reviewers: Self, manager and 2-4 colleagues who observe customer or commercial work.
What it measures
12 statements across 3 themes, each rated on a 1 to 5 scale.
Customer need
Discovers the real need and qualifies opportunities well.
Value and judgement
Connects the offer to value and protects trust.
Commercial discipline
Maintains momentum, records decisions and learns from outcomes.
- Uses purposeful questions to uncover the customer's real priority.
- Tests fit, urgency and decision process before investing heavily in an opportunity.
- Changes their approach based on what the customer actually says.
- Identifies the people affected by or involved in the decision.
- Explains value in the customer's terms rather than listing features.
- Balances revenue, delivery risk and long-term relationship value.
A sample of the 12 statements included.
Inside your report
What you get when the responses are in
- Discovery, value and discipline scores
- Self versus manager and colleague gaps
- Evidence from real customer situations
- Clear coaching priorities
When to run it
- Before and after commercial training
- For account-management coaching
- As an annual capability review
The business case, in three numbers
Everything you need to justify the spend to a finance lead.
- Assessment cost
- £10
- Typical cost avoided
- 1 deal
- Break-even
- One improved discovery or follow-up conversation can repay the assessment.
Including VAT, per assessment.
Value of one recoverable customer opportunity
- Outcome figures alone do not identify the behaviour to coach.
- Observed customer scenarios make feedback specific and actionable.
- Before-and-after use can test whether commercial development transferred to work.
Figures are published UK benchmarks (CIPD, HSE and recruitment cost surveys) and are indicative, not a guarantee of savings in your organisation.
How it works
1. Set it up and pay
Create the cycle, pay £10 including VAT, or use 2 credits if your organisation holds a credit wallet.
2. People tap a link
Everyone you invite gets a unique magic link. No account, no password, works on a phone.
3. Read the report
Scores, gaps and comments are assembled as responses come in, ready to take into the conversation.
Frequently asked questions
Is this only for salespeople?
No. It suits account management, partnerships, customer success and anyone making commercial decisions with customers.
Does it use revenue targets?
No. It measures observable capability and should be read alongside role-specific outcome data.
Who should respond?
The person, their manager and colleagues who regularly observe customer or commercial work.
Other workplace assessments
Onboarding check-in
Catch a bad start before it becomes a resignation.
Probation review
Walk into the probation meeting with evidence, not vibes.
Training impact
Prove that the training changed something.
Training needs analysis
Find the gaps before you spend the budget.
Customer service 180
How your frontline really comes across.
Team pulse
Eighteen questions that tell you how the team is really doing.
Wellbeing check
See burnout coming before the sick note.
Inclusion & belonging
Does everyone actually get a fair shot here?
Exit insights
Leavers tell you what stayers will not.
Mid-year 180
A focused two-way reset for the second half of the year.
High-potential 360
Test readiness for stretch without confusing confidence with potential.
Hybrid team check
Find where distance is creating friction or unequal access.
Change readiness
See whether people understand, trust and can deliver the change.
Ready to run it?
Set up the cycle, invite the people you want to hear from and get your report.£10 including VAT, or through your organisation's credit wallet.