Brand hub and press kit
WorkplaceHero. Use it well.
Logos, colours and press statements for media and partners. Writing about us, partnering with us or printing a banner? Everything you need is here.
01 / Press kit
Statements you can use
Copy any of these into an article, a partner page, a tender or a speaker bio. No need to ask permission - just keep the wording as it is.
One line
WorkplaceHero is the free CPD Passport that helps workplace heroes learn, develop and progress, with a record that stays with them from job to job.
About us (short, 50 words)
WorkplaceHero is a UK learning and development platform. Individuals log their CPD in a free, portable Passport that they own for life. Employers use Passport for Teams to manage training, compliance, appraisals and 360 feedback, and learners can take CPD courses and qualifications in one place.
About us (long, 120 words)
WorkplaceHero helps people and organisations take learning seriously without the paperwork. At its heart is the Passport, a free CPD log where anyone can record training, reflections and certificates, then share evidence with an employer or professional body when it is needed. Because the Passport belongs to the person, not the job, their record moves with them throughout their career. For organisations, Passport for Teams brings staff CPD, required training, appraisals, one-to-ones and 360 feedback into one view. WorkplaceHero also offers CPD courses, regulated qualifications through approved centre status, and free tools such as workplace calculators and team quizzes. WorkplaceHero is ICO registered (ZB616407), hosts data in the UK and EU, and is GDPR compliant.
Why we exist
Too many people lose years of learning every time they change job. Certificates sit in old inboxes, training records stay with former employers, and good work goes unrecognised. We built WorkplaceHero so every workplace hero has one place to prove what they know, reflect on how they have grown and plan where they want to go next.
Our mission
Helping workplace heroes to learn, develop and progress.
Founder
WorkplaceHero was founded by Graham McMullan and Nathan Selby. They can be contacted for comment at hello@workplacehero.co.uk.
Fact sheet
- Name
- WorkplaceHero (one word, capital W and H)
- Website
- workplacehero.co.uk
- Founder
- Graham McMullan & Nathan Selby
- Based
- 20 Wenlock Road, London, N1 7GU
- Data
- ICO registered ZB616407, UK/EU hosting, GDPR compliant
- Press
- hello@workplacehero.co.uk
Media enquiries and interview requests: hello@workplacehero.co.uk
02 / Logos
Wide logo
The main lockup. Use it wherever there is room - website headers, letterheads, email, banners and sponsorship boards.
Stacked and square
For narrow spaces and anywhere the image gets cropped to a circle, such as LinkedIn, Instagram and WhatsApp.
Social profile, 512 x 512
The same square profile picture at exactly 512 x 512 pixels, for forms and directories that ask for that size (Google Business, app stores, chambers and rosters).
Download PNGSeasonal logos
Our logo with the decorations up. Swap one in for October or December, then switch back to the everyday version.
Halloween (witch's hat)
Used on the site through October - a witch's hat sits on the Hero box. Transparent background.
Download PNG
Christmas (Santa hat)
Swap in for December - a Santa hat sits on the o in Hero. Transparent background.
Download PNGProduct identity / Partner kit
One brand. A Passport for everyone.
The official WorkplaceHero logo stays intact. A product name sits beneath it, so every part of the platform belongs to the same family.
Put the free Passport on your website
Regulators, professional bodies, employers and learning providers can link their visitors to the free CPD Passport. These neutral resource badges are available without asking permission.
Free CPD Passport
Neutral resource badge for member websites. White background.
Website code
<a href="https://workplacehero.co.uk/cpd-logging-tool"><img src="https://workplacehero.co.uk/__l5e/assets-v1/fdeaafd7-3fe2-4c88-8b54-c376e9fbebfd/workplacehero-passport-badge-light.png" alt="Start your free CPD Passport with WorkplaceHero" width="320" height="141" style="max-width:100%;height:auto;border:0" loading="lazy"></a>
Start your free Passport
Website call to action. White background.
Website code
<a href="https://workplacehero.co.uk/cpd-logging-tool"><img src="https://workplacehero.co.uk/__l5e/assets-v1/aa051312-5c4e-4388-87f4-12ca6932acc6/workplacehero-passport-link-badge-light.png" alt="Start your free CPD Passport with WorkplaceHero" width="320" height="141" style="max-width:100%;height:auto;border:0" loading="lazy"></a>
Free Passport wording
WorkplaceHero's free Passport gives individuals a portable place to record CPD activities, reflections and supporting evidence. Their record stays with them when they change jobs. PassportPro is an optional paid upgrade, not a requirement for using the free Passport.
Permission, not endorsement
- Use these files unchanged and link to workplacehero.co.uk/cpd-logging-tool.
- Keep the whole image visible and display website badges at least 280px wide.
- Do not imply accreditation, regulator approval or an official partnership unless separately agreed.
- Do not promise that using Passport alone meets a regulator's CPD requirements.
03 / Vectors
Files for printers and designers
Send these when someone asks for the logo "in vector" or "as an SVG". They stay sharp at any size.
Wide logo, full colourFor printers and designers - scales to any size.Wide logo, all whiteVector version for dark backgrounds.Wide logo, all inkVector version for single-colour printing.Stacked logo, full colourVector version of the stacked lockup.Stacked logo, all whiteVector, for dark backgrounds.Stacked logo, all inkVector, single colour.
04 / Colour
Our colours
Ink
#1c1c3a
Headings, body text, dark backgrounds
Pink
#fa1d6d
The Hero block, buttons, key calls to action
Purple
#8241ec
Secondary highlights and illustration
Yellow
#ffbf0c
Accents, badges, hover states
Orange
#ff7821
Occasional accent alongside yellow
Cream
#fbf9f4
Page and section backgrounds
05 / Type
Outfit, all the way
Aa Bold
Headings and the logo. Free from Google Fonts.
Aa Regular
Body text, captions and buttons. If Outfit is not available, use Arial or Helvetica.
Get Outfit from Google FontsGround rules
- Keep clear space around the logo, at least the height of the Hero block.
- Do not stretch, recolour or add effects to the logo.
- On busy photographs, use the all-white version.
- Write our name as one word: WorkplaceHero.
Supporting artwork
Beyond the rings
A shared visual language for learning, evidence, progress and people. Use these alongside the Passport rings on websites, presentations and social posts.
Keep it recognisably WorkplaceHero
Free to use without asking first. Keep the colours, proportions and official logo intact. Use one illustration per layout, leave room around it and keep headlines outside the artwork. These are illustrative brand assets, not real records, scores, certificates or proof of a partnership.
Passport rings and full brand rulesBrand rules
How to use our brand
For accurate press coverage and agreed partner use. Do not use our assets to impersonate staff or imply an endorsement, employment or partnership that has not been agreed.
Logo: do and do not
Keep clear space around the logo equal to the height of the Hero block. Minimum width 120px on screen, 30mm in print.
WorkplaceHero
Full colour on white or cream
Our default. Use it whenever you can.
WorkplaceHero
Full colour on ink
Cream wordmark, pink Hero block.
WorkplaceHero
All white over photos
Use on busy images and strong colour.
WorkplaceHero
Do not recolour the Hero block
The Hero block is always pink, white or ink.
WorkplaceHero
Do not stretch or squash
Always scale in proportion.
WorkplaceHero
Do not rotate or tilt
The logo always sits level.
WorkplaceHero
No shadows, glows or outlines
Keep it flat and clean.
WorkplaceHero
No pink logo text on ink
Pink text on dark is hard to read. Use cream.
WorkplaceHero
Not on low-contrast colour
Never place the colour logo on pink, yellow or orange.
Colour pairings
Every text and background pairing, checked against WCAG AA contrast. "Any text" means 4.5:1 or more. "Headings only" means 3:1, for text 24px and larger. Anything marked "Never" is off limits.
| Text / Background | Ink | Cream | White | Pink | Purple | Yellow |
|---|---|---|---|---|---|---|
| Ink text | - | Aa 15.6:1 | Aa 16.5:1 | Aa 4.3:1 | Aa 3.1:1 | Aa 10.0:1 |
| Cream text | Aa 15.6:1 | - | Aa 1.1:1 | Aa 3.7:1 | Aa 5.1:1 | Aa 1.6:1 |
| White text | Aa 16.5:1 | Aa 1.1:1 | - | Aa 3.8:1 | Aa 5.4:1 | Aa 1.7:1 |
| Pink text | Aa 4.3:1 | Aa 3.7:1 | Aa 3.8:1 | - | Aa 1.4:1 | Aa 2.3:1 |
| Purple text | Aa 3.1:1 | Aa 5.1:1 | Aa 5.4:1 | Aa 1.4:1 | - | Aa 3.2:1 |
| Yellow text | Aa 10.0:1 | Aa 1.6:1 | Aa 1.7:1 | Aa 2.3:1 | Aa 3.2:1 | - |
Colour mixing
Ink + cream + pink
Our core trio. Pink for one key action per view.
Ink + yellow
Badges, highlights and data callouts.
Cream + purple
Secondary panels and illustration.
Pink + purple + yellow together
Too loud. Max one accent alongside pink.
Pink + orange
They clash and blur at small sizes.
Purple-to-pink gradients
We use flat colour, not generic gradients.
Passport rings
Seven rings, one per development area, taken straight from the Passport. Use them as a supporting graphic on slides, banners and social posts.
- Use on ink or cream, beside or behind headlines.
- Crop off the edge of a layout for energy.
- Never put the logo or text inside the rings.
- Never present the rings as a real person's score.
Name and voice
WorkplaceHero - one word, capital W and H
Human, plain and encouraging. Gender neutral (they/them)
Hyphens (-) for asides
Only claims we can prove: ICO registered (ZB616407), UK/EU hosting, GDPR compliant
Workplace Hero, WPH, workplacehero
Invented statistics or ROI figures
Calling free courses accredited
Em dashes or corporate jargon